Post-30-60-90 Plan · End of Day
Post-30-60-90 Plan Email
Copy the subject and body below. Fill in the bracketed variables with the plan link and approvals you need. Paste into your email client and send.
Send When
- Same day as the 30-60-90 Plan review
- Plan deck is shareable + approval items are clear
Do Not Send
- Before the plan deck is finalized
- Without a clear deadline for the green light
30-60-90 Plan Ready — Green Light Needed to Launch
Hi [Client First Name],
The 30-60-90 Plan is ready. I've put together our recommended approach based on the Business Review findings — here's everything you need to review and approve.
Plan Document: [Paste 30-60-90 Plan share link here]
The plan covers our recommended channels, the strategic rationale behind each, resource requirements, and how we'll measure success. I'm confident this is the right approach — but I want your eyes on it before we go.
To move forward, I need your sign-off on the following:
- Scope (approve): Channels, team, timeline, and budget allocation are aligned with expectations
- Channels (approve): Green-light the prioritized channel mix — [e.g., Email, LinkedIn, Paid Search]
- Approach (confirm): Strategic approach, messaging direction, and key priorities for the first sprint
- Creative Package (decide, if applicable): Confirm the creative brief, assets needed, and production timeline
Creative Needs (remove this section if creative is not in scope):
- [Asset type 1, e.g., 3 ad creatives for LinkedIn launch]
- [Asset type 2, e.g., Email header + hero image for welcome flow]
- [Add more as needed]
If you have existing brand assets or guidelines to share, please send them to [CMO PM email] — the sooner we have them, the faster we can start production.
Once you've had a chance to review, just reply with your feedback or a simple "looks good" and we'll kick off execution. I'd love to have your green light by [deadline, e.g., EOD Thursday] so we can start Day 1 of execution on schedule.
Happy to jump on a quick call if anything needs talking through — just say the word.
[CMO First Name]
Fractional CMO · MarketerHire
Variable Guide
[Client First Name]
=
personalize per client
[CMO First Name]
=
sending CMO's first name
[CMO PM email]
=
CMO PM email for asset hand-off
Plan share link
=
shareable link to the 30-60-90 Plan deck
Channel mix
=
list the prioritized channels from the plan
Creative Needs
=
asset types + quantities — remove section if creative not in scope
[deadline]
=
green-light deadline so execution can start on Day 1 post-trial